Get a name that sticks
You want a brand name that will be remembered – and the surest way to find one is by looking at all the ways your brand makes customers the hero.
What's in a name?
Your name is the cornerstone of your brand identity. It directly impacts the pride your employees feel towards your brand, as well as the premium your customers are willing to pay – for as long as your brand exists.
While it’s hard to quantify the exact value of a name, it’s easy to grasp that the right name can add millions in value over time. The wrong name, by contrast, can cost millions, as is made clear in this article.
Making sure you get a winning result is where we come in. Our uniquely sticky approach to the art and science of naming will give your new brand the best possible start in life.
What did you
call me?
Names are endlessly fascinating things. Really. Check out the latest naming resources, articles and naming news on our blog.
Why Sticky?
Great names are memorable. But the best names are unforgettable. They stick in our minds for all the right reasons and form powerful emotional connections.
Your name in the bigger picture
When creating a sticky name, we consider it in the context of your brand identity, that is, how your brand shows up in the world in terms of brand purpose, brand personality, brand values and brand story - all of which puts us in the perfect position to develop your verbal identity.
Discover the Jacuzzi Method
Watch the video below to see how we wish the brand naming process worked. Then check out how our naming process actually works here.
Ready to get Sticky?
