Let's start with what we don't do. We don't work in a mad rush or take on quick off-the cuff jobs. Why? Because experience teaches us that the results of this approach are, at best, ordinary. Taking sufficient time to focus your strategy – and to allow for creative incubation, imaginative conception, and proper evaluation – is vital to delivering exceptional results.
Making juice that’s worth the squeeze
All the ways we serve
We sweeten every job we do with a great deal of care and, yes, love. Because, beyond the fact that we enjoy our work, we understand that there’s a lot riding on our efforts – the results will impact your brand far into the future.
1. Brand Discovery
Your brand name flows from the broader brand strategy that defines your markets, key audience story, positioning, purpose, values, brand personality, and verbal identity. Where a formal strategy is not yet in place, we can structure the data you do have to inform both your name and/or verbal identity development. In addition, we can engage brand planning specialists should you wish to develop a comprehensive brand strategy.
2. Verbal identity development
A vital aspect of your overall branding strategy, your verbal identity is the unique purpose, values, and personality of your brand expressed in the the written and spoken word. It impacts everything from your brand name to the tone and style of your ads, social media and content copy to the way you design every AI prompt. In short, it's the foundation of the way you communicate with the world. Clearly. And consistently.
3. Name design
Our naming technique is based on a unique story-driven approach that makes your customer the hero. We interrogate every aspect of the role your brand plays in enabling “the hero” to reach their goal in a given life situation. This allows us to understand what drives them, their fears, hopes and motivations – and how your brand fits into their story in ways that enable them to avoid pitfalls and win triumphs great or small.
4. Claim design
Because names and claims go together like gin and tonic, every name also deserves a sticky tagline to enhance its potency even further. As branding mixology goes, we would always recommend designing your name and tagline in synch because, let's face it, that's how they need to work – together. We follow the same process as we do in name design to unlock insights that will help us create your tagline.
5. Consulting
You may already have a identity, name or claim you are considering. You might have an ongoing naming requirement that needs an umbrella concept, naming hierarchy and lexicon. Or you may require nothing more than advice and feedback on your organization’s internal efforts. Every situation is different and we’d be happy to provide any feedback, analysis or proposals you might require in resolving your particular naming or verbal identity challenge.
6. Market testing
We can arrange for names to be tested in all your key markets to ensure that they will not be misunderstood or be problematic in any way. The well-known Chevrolet Nova serves as a good cautionary example: “No va” can be misunderstood as “won’t go” in Spanish.
7. Selling work into your organization
Getting groups and hierarchies in large organizations to buy into a new name or tag line has its own unique challenges. We have decades of experience in selling creative concepts into large organizations and we’d be more than happy to do the same on your behalf, or advise you on how to do it.
9. Registration of trademark applications
We can put you in touch with trademark attorneys who will then register a trademark application for you, in the event that you do not already have an intellectual property partner.
10. Naming workshops
A naming workshop can be a great team-building exercise. It also inspires greater brand knowledge and ownership. We can facilitate your naming workshop on site or online.
Now you know what we do, what can we do for you?
What makes a name Sticky?
Know a sticky name when you see one. Here are the criteria we use to assess the stickiness of the names we design.
“When we rebranded from a German name into an English one, we couldn’t have chosen a better partner to support and advise us through the naming process. Sticky’s consultancy was instrumental in helping us find the unique, ‘ownable’ name that now drives all of our brand storytelling. Without them, we would not have redefined our brand so quickly or successfully.”
Bernhard Pluskwik, Managing Director, DYADIC GmbH
Let us get stuck in for you
