AI language tools make it super-easy to build your brand's unique tone of voice into any communication. All it takes is one prompt that you can use again and again with minor modifications.
This amazingly little-known story reveals that there was more to Dali than simply being one of the greatest artists of all time. He was also capable of adding new dimensions to branding.
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Having identified the AI capable of the most meta creative when it comes to brand naming, we set out to see if we could enhance its efforts by adding the wetware we were born with to the mix.
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We pitted two of the world’s most powerful LLM AI’s against one another to see which one is most creative when it comes to naming brands. There can be only one winner.
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Great names are memorable. But the best names are unforgettable. They stick in our minds for all the right reasons and form powerful emotional connections. But how do you assess the “stickiness” of a brand or product name?
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Can’t tell your associative names from your portmanteaus? No worries. Our short guide to the different types of brand names will turn you into an expert “namespotter” in no time.
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The investment required to develop and launch a new car is staggering. So choosing the right name – and making it “stick” ahead of your launch – is crucial to driving awareness and sales. In this post, we take a look at how one car brand has tackled this challenge head on.
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The self-important, the misunderstood, the impossible to understand: While the car (and truck) names featured here may be somewhat less than perfect, they can still teach us a lot about why some vehicle names stick and others just suck.
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The second in a two-part series on how to adapt your approach to brand claims and verbal identity for success in today’s multi-channel brandscape.
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The first in at two-part series on how to adapt your approach to creating great brand claims for success in today’s multi-channel media environment.
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We continue our series of posts on what Mad Men’s fictional pitch scenes can teach us in the real world of branding. This time, by looking at, arguably, the show’s most famous pitch of all – for the naming of Kodak’s new slide projector.
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It’s 12 years since Mad Men first hit our screens, but the TV show’s fictional depiction of Madison Avenue’s ‘Golden Age’ of advertising is still an enduring source of insights for anyone in the business of building brands. In this first of a new series of posts we take a look at one of the show’s most famous pitches – and the light it sheds on how to create truly sticky taglines.
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Much more than simply being a snappy word or two, a name becomes the meaning we attach to it… Ahead of this week’s episode in the final season of Game of Thrones, we continue our tribute to the world of “sticky” names it has produced.
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Following last week’s premiere of the final season of Game of Thrones, we continue our tribute to the world of “sticky” names it has produced.
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As the final season of Game of Thrones comes to a screen near you, we pay tribute to the world of “sticky” names it has produced.
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Company says rebrand to ‘very Anglo-Saxon’ name Channel Tunnel is needed.
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The Guardian - Shares in a tiny US soft drinks firm, Long Island Iced Tea Corp, have quadrupled in value in just one day after it changed its name to Long Blockchain Corporation, the latest move by a string of obscure companies rebranding themselves in an attempt to ride the bitcoin bubble.
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A team at Stanford University found veggie sales went up by 25% when indulgent labels were used.
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From the BBC - The UK's new polar research ship is to be named RRS Sir David Attenborough, despite the title "Boaty McBoatface" previously topping a public naming competition vote.
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