What makes a name sticky?
It’s unforgettable: it sticks in the mind like a first kiss.
It’s differentiating: it sets your brand apart from competitors.
It’s defining: it encapsulates your brand‘s essence.
It’s music to your ears: it strikes the perfect chord and rolls off the tongue, beautifully.
It’s evocative: it paints powerful pictures in the mind.
It’s emotive: it inspires people.
It’s conceptual: it reveals your brand’s core identity and points the way to visual interpretation.
Why names come unstuck?
They’re memorable: but for all the wrong reasons.
They’re not unique: so neither is your brand.
They try too hard: by being too clever for their own good.
They’re unpronounceable: so nobody can say them, let alone remember them.
They use weird spelling: so they’re phoney, instead of phonetic
They’re too esoteric: so they mean too little to too few.