What makes a name sticky?

It’s unforgettable: it sticks in the mind like a first kiss.

It’s differentiating: it sets your brand apart from competitors.

It’s defining: it encapsulates your brand‘s essence.

It’s music to your ears: it strikes the perfect chord and rolls off the tongue, beautifully.

It’s evocative: it paints powerful pictures in the mind.

It’s emotive: it inspires people.

It’s conceptual: it reveals your brand’s core identity and points the way to visual interpretation.

Why names come unstuck?

They’re memorable: but for all the wrong reasons.

They’re not unique: so neither is your brand.

They try too hard: by being too clever for their own good.

They’re unpronounceable: so nobody can say them, let alone remember them.

They use weird spelling: so they’re phoney, instead of phonetic

They’re too esoteric: so they mean too little to too few.

 

Discover how we design unforgettably sticky names.