We continue our series of posts on what Mad Men’s fictional pitch scenes can teach us in the real world of branding. This time, by looking at, arguably, the show’s most famous pitch of all – for the naming of Kodak’s new slide projector.
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We continue our series of posts on what Mad Men’s fictional pitch scenes can teach us in the real world of branding. This time, by looking at, arguably, the show’s most famous pitch of all – for the naming of Kodak’s new slide projector.
Read More