Great names are memorable. But the best names are unforgettable. They stick in our minds for all the right reasons and form powerful emotional connections. But how do you assess the “stickiness” of a brand or product name?
Read MoreCan’t tell your associative names from your portmanteaus? No worries. Our short guide to the different types of brand names will turn you into an expert “namespotter” in no time.
Read MoreThe second in a two-part series on how to adapt your approach to brand claims and verbal identity for success in today’s multi-channel brandscape.
Read MoreThe first in at two-part series on how to adapt your approach to creating great brand claims for success in today’s multi-channel media environment.
Read MoreWe continue our series of posts on what Mad Men’s fictional pitch scenes can teach us in the real world of branding. This time, by looking at, arguably, the show’s most famous pitch of all – for the naming of Kodak’s new slide projector.
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