Brand naming and product naming that "sticks" for all the right reasons

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Posts tagged brand claim

A new non-verbal approach to verbal branding

The second in a two-part series on how to adapt your approach to brand claims and verbal identity for success in today’s multi-channel brandscape.

Simon Andrew16 March 2022taglines, how to come up with a tagline, how to build a brand storyline, storytelling for brands, brand story, brand claim, names and claims, brand strategy, create a brand storyline, verbal identityComment