The second in a two-part series on how to adapt your approach to brand claims and verbal identity for success in today’s multi-channel brandscape.
Read MoreThe first in at two-part series on how to adapt your approach to creating great brand claims for success in today’s multi-channel media environment.
Read MoreIt’s 12 years since Mad Men first hit our screens, but the TV show’s fictional depiction of Madison Avenue’s ‘Golden Age’ of advertising is still an enduring source of insights for anyone in the business of building brands. In this first of a new series of posts we take a look at one of the show’s most famous pitches – and the light it sheds on how to create truly sticky taglines.
Read More