A new non-verbal approach to verbal branding

The second in a two-part series on how to adapt your approach to brand claims and verbal identity for success in today’s multi-channel brandscape.

Simon Andrew16 March 2022taglines, how to come up with a tagline, how to build a brand storyline, storytelling for brands, brand story, brand claim, names and claims, brand strategy, create a brand storyline, verbal identityComment

Brand claims: dinosaurs with a future?

The first in at two-part series on how to adapt your approach to creating great brand claims for success in today’s multi-channel media environment.

Simon Andrew28 February 2022taglines, claims, names and claims, storylines, brand story lines, branding, how to write a tagline, how to write a brand claim, brand strategy, verbal identityComment

A tagline for Lucky Strike

It’s 12 years since Mad Men first hit our screens, but the TV show’s fictional depiction of Madison Avenue’s ‘Golden Age’ of advertising is still an enduring source of insights for anyone in the business of building brands. In this first of a new series of posts we take a look at one of the show’s most famous pitches – and the light it sheds on how to create truly sticky taglines.

The Sticky Blog

Sticky Name Design