Posts tagged great taglines
A tagline for Lucky Strike

It’s 12 years since Mad Men first hit our screens, but the TV show’s fictional depiction of Madison Avenue’s ‘Golden Age’ of advertising is still an enduring source of insights for anyone in the business of building brands. In this first of a new series of posts we take a look at one of the show’s most famous pitches – and the light it sheds on how to create truly sticky taglines.

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