Why some brand names stick and others come unstuck

Great names are memorable. But the best names are unforgettable. They stick in our minds for all the right reasons and form powerful emotional connections. But how do you assess the “stickiness” of a brand or product name?

A car naming case study: The ŠKODA KODIAQ

The investment required to develop and launch a new car is staggering. So choosing the right name – and making it “stick” ahead of your launch – is crucial to driving awareness and sales. In this post, we take a look at how one car brand has tackled this challenge head on.

Brand claims: dinosaurs with a future?

The first in at two-part series on how to adapt your approach to creating great brand claims for success in today’s multi-channel media environment.

A tagline for Lucky Strike

It’s 12 years since Mad Men first hit our screens, but the TV show’s fictional depiction of Madison Avenue’s ‘Golden Age’ of advertising is still an enduring source of insights for anyone in the business of building brands. In this first of a new series of posts we take a look at one of the show’s most famous pitches – and the light it sheds on how to create truly sticky taglines.

Simon Andrew4 June 2019taglines, mad men, branding, great taglines, how to come up with a tagline, brand strategyComment