Brand naming and product naming that "sticks" for all the right reasons

The Sticky Blog

Posts tagged brand story lines

Brand claims: dinosaurs with a future?

The first in at two-part series on how to adapt your approach to creating great brand claims for success in today’s multi-channel media environment.

Simon Andrew28 February 2022taglines, claims, names and claims, storylines, brand story lines, branding, how to write a tagline, how to write a brand claim, brand strategy, verbal identityComment