Posts tagged car naming
A car naming case study: The ŠKODA KODIAQ
A car naming case study: The ŠKODA KODIAQ

The investment required to develop and launch a new car is staggering. So choosing the right name – and making it “stick” ahead of your launch – is crucial to driving awareness and sales. In this post, we take a look at how one car brand has tackled this challenge head on.

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Simon Andrewcar naming, brand naming, branding, product naming, great brand names, naming agency, germany, best copywriters, brand names, product names, english, english native, copywriters, munich, hamburg, berlin, vienna, frankfurt, köln, düsseldorfComment
Tough brand naming lessons from the streets
Tough brand naming lessons from the streets

The self-important, the misunderstood, the impossible to understand: While the car (and truck) names featured here may be somewhat less than perfect, they can still teach us a lot about why some vehicle names stick and others just suck.

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Simon Andrewcar naming, brand naming, brand names, brilliant car names, germany, native english, copywriters, munich, hamburg, berlin, frankfurt, switzerland, vienna, naming agency, car name fails, car naming fails Comment