Great names are memorable. But the best names are unforgettable. They stick in our minds for all the right reasons and form powerful emotional connections. But how do you assess the “stickiness” of a brand or product name?
Read MoreCan’t tell your associative names from your portmanteaus? No worries. Our short guide to the different types of brand names will turn you into an expert “namespotter” in no time.
Read MoreThe investment required to develop and launch a new car is staggering. So choosing the right name – and making it “stick” ahead of your launch – is crucial to driving awareness and sales. In this post, we take a look at how one car brand has tackled this challenge head on.
Read MoreFollowing last week’s premiere of the final season of Game of Thrones, we continue our tribute to the world of “sticky” names it has produced.
Read MoreAs the final season of Game of Thrones comes to a screen near you, we pay tribute to the world of “sticky” names it has produced.
Read MoreA team at Stanford University found veggie sales went up by 25% when indulgent labels were used.
Read MoreFrom the BBC - The UK's new polar research ship is to be named RRS Sir David Attenborough, despite the title "Boaty McBoatface" previously topping a public naming competition vote.
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