Why some brand names stick and others come unstuck

Great names are memorable. But the best names are unforgettable. They stick in our minds for all the right reasons and form powerful emotional connections. But how do you assess the “stickiness” of a brand or product name?

The 5 types of brand names

Can’t tell your associative names from your portmanteaus? No worries. Our short guide to the different types of brand names will turn you into an expert “namespotter” in no time.

A car naming case study: The ŠKODA KODIAQ

The investment required to develop and launch a new car is staggering. So choosing the right name – and making it “stick” ahead of your launch – is crucial to driving awareness and sales. In this post, we take a look at how one car brand has tackled this challenge head on.

Tough brand naming lessons from the streets

The self-important, the misunderstood, the impossible to understand: While the car (and truck) names featured here may be somewhat less than perfect, they can still teach us a lot about why some vehicle names stick and others just suck.

Simon Andrew22 December 2022car naming, brand naming, brand names, brilliant car names, germany, native english, copywriters, munich, hamburg, berlin, frankfurt, switzerland, vienna, naming agency, car name fails, car naming fails Comment

Choose a name that gives you pride

Much more than simply being a snappy word or two, a name becomes the meaning we attach to it… Ahead of this week’s episode in the final season of Game of Thrones, we continue our tribute to the world of “sticky” names it has produced.

Simon Andrew28 April 2019product naming, brand naming, best copywriters, munich, hamburg, berlin, köln, cologne, product names, naming agency, switzerland, vienna, wien, copywriters, copywriter, native english, english

The naming of a sword

Following last week’s premiere of the final season of Game of Thrones, we continue our tribute to the world of “sticky” names it has produced.

How Hodor got his name

As the final season of Game of Thrones comes to a screen near you, we pay tribute to the world of “sticky” names it has produced.

Simon Andrew14 April 2019brand naming, product naming, munich, muenchen, native english, hamburg, english native, naming agency, best brand names, best copywriters, product names

Eurotunnel renamed for post-Brexit era

Company says rebrand to ‘very Anglo-Saxon’ name Channel Tunnel is needed.

Beverage company stock soars after adding "blockchain" to its name

The Guardian - Shares in a tiny US soft drinks firm, Long Island Iced Tea Corp, have quadrupled in value in just one day after it changed its name to Long Blockchain Corporation, the latest move by a string of obscure companies rebranding themselves in an attempt to ride the bitcoin bubble.

Simon Andrew15 January 2018brand naming, product naming, naming agency, germany, munich, hamburg, vienna, native english, english, copywriter, copywriters, muenchen, köln, frankfurt, stuttgart, great product names, great brand names

Smart names make vegetables more appealing

A team at Stanford University found veggie sales went up by 25% when indulgent labels were used.

The famous case of Boaty McBoatface

From the BBC - The UK's new polar research ship is to be named RRS Sir David Attenborough, despite the title "Boaty McBoatface" previously topping a public naming competition vote.

Simon Andrew15 January 2018brand naming, product naming, product names, copywriters, best copywriters, berlin, hamburg, muenchen, munich, switzerland, düsseldorf, english native, native english, great brand names

The Sticky Blog

Sticky Name Design