Posts tagged düsseldorf
Why some brand names stick and others come unstuck
Why some brand names stick and others come unstuck

Great names are memorable. But the best names are unforgettable. They stick in our minds for all the right reasons and form powerful emotional connections. But how do you assess the “stickiness” of a brand or product name?

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Simon Andrewbrand naming, product naming, branding, product names, germany, great brand names, english native, native english, naming agency, copywriters, best copywriters, munich, muenchen, hamburg, düsseldorf, vienna, wien, berlin, switzerland, köln, frankfurt, stuttgart, cologne, verbal identityComment
The 5 types of brand names
The 5 types of brand names

Can’t tell your associative names from your portmanteaus? No worries. Our short guide to the different types of brand names will turn you into an expert “namespotter” in no time.

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Simon Andrewbrand naming, types of brand name, types of product name, product names, product naming, great brand names, germany, english, english native, copywriters, texters, munich, naming agency, hamburg, vienna, berlin, düsseldorf, cologne, köln, stuttgart, best copywriters, verbal identity
A car naming case study: The ŠKODA KODIAQ
A car naming case study: The ŠKODA KODIAQ

The investment required to develop and launch a new car is staggering. So choosing the right name – and making it “stick” ahead of your launch – is crucial to driving awareness and sales. In this post, we take a look at how one car brand has tackled this challenge head on.

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Simon Andrewcar naming, brand naming, branding, product naming, great brand names, naming agency, germany, best copywriters, brand names, product names, english, english native, copywriters, munich, hamburg, berlin, vienna, frankfurt, köln, düsseldorfComment