Posts tagged switzerland
Why some brand names stick and others come unstuck
Why some brand names stick and others come unstuck

Great names are memorable. But the best names are unforgettable. They stick in our minds for all the right reasons and form powerful emotional connections. But how do you assess the “stickiness” of a brand or product name?

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Simon Andrewbrand naming, product naming, branding, product names, germany, great brand names, english native, native english, naming agency, copywriters, best copywriters, munich, muenchen, hamburg, düsseldorf, vienna, wien, berlin, switzerland, köln, frankfurt, stuttgart, cologne, verbal identityComment
Tough brand naming lessons from the streets
Tough brand naming lessons from the streets

The self-important, the misunderstood, the impossible to understand: While the car (and truck) names featured here may be somewhat less than perfect, they can still teach us a lot about why some vehicle names stick and others just suck.

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Simon Andrewcar naming, brand naming, brand names, brilliant car names, germany, native english, copywriters, munich, hamburg, berlin, frankfurt, switzerland, vienna, naming agency, car name fails, car naming fails Comment
Choose a name that gives you pride
Choose a name that gives you pride

Much more than simply being a snappy word or two, a name becomes the meaning we attach to it… Ahead of this week’s episode in the final season of Game of Thrones, we continue our tribute to the world of “sticky” names it has produced.

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Simon Andrewproduct naming, brand naming, best copywriters, munich, hamburg, berlin, köln, cologne, product names, naming agency, switzerland, vienna, wien, copywriters, copywriter, native english, english