Posts tagged copywriters
Why some brand names stick and others come unstuck
Why some brand names stick and others come unstuck

Great names are memorable. But the best names are unforgettable. They stick in our minds for all the right reasons and form powerful emotional connections. But how do you assess the “stickiness” of a brand or product name?

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Simon Andrewbrand naming, product naming, branding, product names, germany, great brand names, english native, native english, naming agency, copywriters, best copywriters, munich, muenchen, hamburg, düsseldorf, vienna, wien, berlin, switzerland, köln, frankfurt, stuttgart, cologne, verbal identityComment
The 5 types of brand names
The 5 types of brand names

Can’t tell your associative names from your portmanteaus? No worries. Our short guide to the different types of brand names will turn you into an expert “namespotter” in no time.

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Simon Andrewbrand naming, types of brand name, types of product name, product names, product naming, great brand names, germany, english, english native, copywriters, texters, munich, naming agency, hamburg, vienna, berlin, düsseldorf, cologne, köln, stuttgart, best copywriters, verbal identity
A car naming case study: The ŠKODA KODIAQ
A car naming case study: The ŠKODA KODIAQ

The investment required to develop and launch a new car is staggering. So choosing the right name – and making it “stick” ahead of your launch – is crucial to driving awareness and sales. In this post, we take a look at how one car brand has tackled this challenge head on.

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Simon Andrewcar naming, brand naming, branding, product naming, great brand names, naming agency, germany, best copywriters, brand names, product names, english, english native, copywriters, munich, hamburg, berlin, vienna, frankfurt, köln, düsseldorfComment
Tough brand naming lessons from the streets
Tough brand naming lessons from the streets

The self-important, the misunderstood, the impossible to understand: While the car (and truck) names featured here may be somewhat less than perfect, they can still teach us a lot about why some vehicle names stick and others just suck.

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Simon Andrewcar naming, brand naming, brand names, brilliant car names, germany, native english, copywriters, munich, hamburg, berlin, frankfurt, switzerland, vienna, naming agency, car name fails, car naming fails Comment
Choose a name that gives you pride
Choose a name that gives you pride

Much more than simply being a snappy word or two, a name becomes the meaning we attach to it… Ahead of this week’s episode in the final season of Game of Thrones, we continue our tribute to the world of “sticky” names it has produced.

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Simon Andrewproduct naming, brand naming, best copywriters, munich, hamburg, berlin, köln, cologne, product names, naming agency, switzerland, vienna, wien, copywriters, copywriter, native english, english
Beverage company stock soars after adding "blockchain" to its name
Beverage company stock soars after adding "blockchain" to its name

The Guardian - Shares in a tiny US soft drinks firm, Long Island Iced Tea Corp, have quadrupled in value in just one day after it changed its name to Long Blockchain Corporation, the latest move by a string of obscure companies rebranding themselves in an attempt to ride the bitcoin bubble.

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Simon Andrewbrand naming, product naming, naming agency, germany, munich, hamburg, vienna, native english, english, copywriter, copywriters, muenchen, köln, frankfurt, stuttgart, great product names, great brand names