Posts tagged cologne
Why some brand names stick and others come unstuck
Why some brand names stick and others come unstuck

Great names are memorable. But the best names are unforgettable. They stick in our minds for all the right reasons and form powerful emotional connections. But how do you assess the “stickiness” of a brand or product name?

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Simon Andrewbrand naming, product naming, branding, product names, germany, great brand names, english native, native english, naming agency, copywriters, best copywriters, munich, muenchen, hamburg, düsseldorf, vienna, wien, berlin, switzerland, köln, frankfurt, stuttgart, cologne, verbal identityComment
The 5 types of brand names
The 5 types of brand names

Can’t tell your associative names from your portmanteaus? No worries. Our short guide to the different types of brand names will turn you into an expert “namespotter” in no time.

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Simon Andrewbrand naming, types of brand name, types of product name, product names, product naming, great brand names, germany, english, english native, copywriters, texters, munich, naming agency, hamburg, vienna, berlin, düsseldorf, cologne, köln, stuttgart, best copywriters, verbal identity
Choose a name that gives you pride
Choose a name that gives you pride

Much more than simply being a snappy word or two, a name becomes the meaning we attach to it… Ahead of this week’s episode in the final season of Game of Thrones, we continue our tribute to the world of “sticky” names it has produced.

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Simon Andrewproduct naming, brand naming, best copywriters, munich, hamburg, berlin, köln, cologne, product names, naming agency, switzerland, vienna, wien, copywriters, copywriter, native english, english