Great names are memorable. But the best names are unforgettable. They stick in our minds for all the right reasons and form powerful emotional connections. But how do you assess the “stickiness” of a brand or product name?
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Following last week’s premiere of the final season of Game of Thrones, we continue our tribute to the world of “sticky” names it has produced.
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As the final season of Game of Thrones comes to a screen near you, we pay tribute to the world of “sticky” names it has produced.
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Company says rebrand to ‘very Anglo-Saxon’ name Channel Tunnel is needed.
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The Guardian - Shares in a tiny US soft drinks firm, Long Island Iced Tea Corp, have quadrupled in value in just one day after it changed its name to Long Blockchain Corporation, the latest move by a string of obscure companies rebranding themselves in an attempt to ride the bitcoin bubble.
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A team at Stanford University found veggie sales went up by 25% when indulgent labels were used.
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From the BBC - The UK's new polar research ship is to be named RRS Sir David Attenborough, despite the title "Boaty McBoatface" previously topping a public naming competition vote.
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