Posts tagged stuttgart
Why some brand names stick and others come unstuck
Why some brand names stick and others come unstuck

Great names are memorable. But the best names are unforgettable. They stick in our minds for all the right reasons and form powerful emotional connections. But how do you assess the “stickiness” of a brand or product name?

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Simon Andrewbrand naming, product naming, branding, product names, germany, great brand names, english native, native english, naming agency, copywriters, best copywriters, munich, muenchen, hamburg, düsseldorf, vienna, wien, berlin, switzerland, köln, frankfurt, stuttgart, cologne, verbal identityComment
The 5 types of brand names
The 5 types of brand names

Can’t tell your associative names from your portmanteaus? No worries. Our short guide to the different types of brand names will turn you into an expert “namespotter” in no time.

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Simon Andrewbrand naming, types of brand name, types of product name, product names, product naming, great brand names, germany, english, english native, copywriters, texters, munich, naming agency, hamburg, vienna, berlin, düsseldorf, cologne, köln, stuttgart, best copywriters, verbal identity
Beverage company stock soars after adding "blockchain" to its name
Beverage company stock soars after adding "blockchain" to its name

The Guardian - Shares in a tiny US soft drinks firm, Long Island Iced Tea Corp, have quadrupled in value in just one day after it changed its name to Long Blockchain Corporation, the latest move by a string of obscure companies rebranding themselves in an attempt to ride the bitcoin bubble.

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Simon Andrewbrand naming, product naming, naming agency, germany, munich, hamburg, vienna, native english, english, copywriter, copywriters, muenchen, köln, frankfurt, stuttgart, great product names, great brand names